Hello 2012!

As we usher in the dawn of a new year, CorkSport looks forward to what’s to come in 2012 and covers some highlights Mazda enthusiasts and CorkSport customers can expect to see in the coming months!

A New Website for CorkSport.com

In the relentless quest to provide our customers with the best online shopping experience possible, CorkSport will be launching a brand new website. Our newly designed website, scheduled to launch late this month, will feature improved navigation making it easier for our customers to find the parts they are looking for, a mobile optimized shopping experience for Android and iPhone users, easier to access content, photos and video clips along with a fresh new look. So be ready CorkSport fans because your shopping experience is about to get even better!

Suspension Packages
CorkSport is gearing up to offer a new line of staged suspension packages that will simplify handling upgrades for many of our customers. Our staged suspension packages will accomodate many levels of suspension upgrade needs starting from street performance through racing. We will be rolling out the the new suspension packages beginning with the Mazda 3 and Mazdaspeed 3 with our top package including a new coilover kit for Mazdaspeed 3 with amazing features for the price

SkyActiv Technology

We have blogged about this several times throughout the last year and now we are happy to say that Mazda has officially started rolling out its new line of SkyActiv technology for the Mazda 3 and will continue this trend into 2012 with the launch of the new CX5 platform to combine their legendary drivability with fuel efficiency.

B-Spec Race Series
For 2012 a number of sanctioning bodies have created a new segment of race cars called B-Spec that target the sub-compact market. The aim of this series is to provide more access to racing with the intention of the sanctioning bodies to maintain a single “spec” for the cars. Mazdaspeed Motorsports will be using the Mazda2 as their respective platform for this growing segment of the automotive industry.

CorkSport will also be continuing to compete in the SCCA ST-F class and we will be providing regular updates on our successes as the season evolves.

This represents just a small segment of what is in store for CorkSport and Mazda this year. We will continue to grow our product line and continue our unparalleled support for the Mazda community.

We are looking forward to a successful and exciting 2012!

Gwynne-

That’s a Wrap Folks

Another year is coming to a close and I was thinking back on the events we attended this year. We really put on some miles traveling around the US to Mazda enthusiast events from Miami Florida to Los Angeles California and many places in-between.

We started off 2011 with a bang by going to the Sno Drift Rally in Michigan at the invitation of Thayer Mazda of Michigan. They sponsored the event and went all out by supplying a hospitality tent for anyone who wanted to warm up. Thayer also built a green light car for the event. They used a 2010 Mazdaspeed 3 outfitted with the CorkSport 80mm Cat back, Short Ram Intake, and Aluminum Skid Tray. It was great to see a Mazda dealer get involved on the level they did.

The next event at the Epic Florida Meet in sunny Miami, Florida, was a big contrast from the subzero temps endured during the Sno Drift rally. Lou Bachrodt Mazda hosted the event which was put together by the SFLA Mazda Crew. It was a great event with Mazda’s that ranged from a pristine Rx2 to 2011 Mazdaspeed 3’s and lots of great people and true Mazda enthusiasts to talk with about their cars.

In May we flew to Newburgh New York to attend the OCC All Mazda Meet for a third year. We hosted a focus group to get to know our customers in the northeast better and get feedback from our customers about some of our new ideas and products. Despite a brief rain shower the event was great with a big turnout of Mazdas from all over.

In July we headed to Monroe Washington to attend the Formula D event, with our Rx8 and 2010 Mazdaspeed 3, to hang out with 10,000 other drift fans for a weekend of burning rubber. The amount of attendance at the event was great and the parking lot was a car show by itself. We saw lots of great Mazdas and met tons of enthusiasts which drove all makes and models. We did our best to convince the fans Mazdas are the best.

August came around and we headed off to the MOCC sponsored Mazfest at the Autoclub Speedway for an entire day of autocrossing and a car show. There were plenty of Mazda race cars brought out for the event along with a wide range of street cars. There were a few track mishaps including a Mazdaspeed 3 which got some damage to its bumper. Big thanks to the CorkSport customers who loaned us their vehicle to display in our booth for the day.

September brought up the Mazdas NW End of Summer Bash which was held on a sunny September day at CorkSport and included a dyno day, Mazda car show, and BBQ. It is always fun to see the Mazdas that show up at our events. The NW has quite the collection of Mazdas that are not daily driven. Big thanks to Mazdas NW for putting on the show.

The most recent event we attended was the Epic East Coast Mazda Meet at the Tail of the Dragon in North Carolina. If you ever want to get your twisties on in your Mazda, this is the place to go. I would have loved to bring some of the CorkSport vehicles to this event to tear it up with the rest of the attendees. The whole event spanned 5 days. CorkSport came out east for Saturday’s festivities that included a car show, a run on the tail of the dragon, and a Halloween BBQ.

If you want to see more pictures from the events you can view albums from each event on our CorkSport Facebook page.

Are you hosting or planning on an event in 2012? Let us know, we are always interested in what events are going on in the Mazda community and you never know, we just might show up.

-Derrick

Featured Car of the Month December 2011 – Matt Kellogg

Matthew Kellogg almost got sucked into the American muscle car scene when he was 19. Thankfully his older brother owned a 2nd gen RX7and as soon as he got his hands on his brother’s ride, everything changed. He had an immediate love for all things Mazda.

He too was once the proud owner of an RX7 GSL, a 1984 model that he purchased with 189,000 miles on it and a rebuilt Rotary engine. He owned the car for five years before he could finally bring himself to part with it in 2002. He finally traded it in and moved on to a Honda Civic, which until 2007 put him on the fast track to success in the car world as a sponsored driver when he made the decision to join the ARMY in order to give back to his country.

Now that he is back in civilian life, he has moved on to a more sophisticated model with the 2010 Mazdaspeed 3. He describes it as having mesmerizing torque and power, which anyone who has driven one can agree with, and loves the car for its uniqueness, handling and performance.

He has recently gotten back into the show scene and started modding it out. For more power and speed he added a CorkSport Top Mount Intercooler, Short Ram Intake and Cold Air Box, Forge V2 BPV, KMD hpfp internals, test-pipe and cat-back along with a Dynotronics Piasani ECU Street Tune with all the restrictions removed netting him a tuner estimated 345BHP and 295 lbs ft torque.

Styling on the car has also been a focus for Matt. He went with 18×7.5 Drag DR-34’s, matte black wheels with a red edge stripe, and black Gorilla tuner spline drive lugs. He added DDM low beam HID headlight retrofit and red ceramic painted calipers, a CorkSport Stubby Antenna, CorkSport Mud Flap Set, and added blacked out baked headlights and tinted rear tail lights and turn signals, blacked out fog light surround rings and blacked out emblems.

As a commissioned officer in the Texas Army National Guard, Matt has had three and a half years of active duty including a one year stint in Afghanistan and in the meantime got married and had a son, but his goal, as his service in the military winds to a close, is to one day own his own speed shop in Texas.

For now you can find him back in the car show circuit with his first win coming in at the Hooters Car Show in Killeen TX 2010, or on Mazdaspeedforums.org, mazdas247.com or the rx7club.com. He is also working on starting a new Texas club and speed forum.

Gwynne-

When Products in Development Don’t Make the Grade

Things don’t always go as planned. We begin a project thinking our customers will be able to get good results out of a new performance product only to find, when we start testing, those results don’t show up.

An example of this is the CorkSport Cold Pipe. After investing months in the development process, we are choosing to abandon the product and put our development efforts elsewhere. Focus on products that will provide our customers with the type of performance benefits that inevitably did not show up during the testing of this product.

How it all began:

After seeing the great success of our Top Mount Intercooler and the amazing benefits it offered, we wanted to find a way to give customers who chose to stick to a TMIC even more performance. Looking over the TMIC system we noticed that when the air exits the intercooler it immediately hits a wall. It exits the intercooler towards the front of the car, but just after exiting it is forced to the driver side.

Once we identified this potential air flow restriction, we decided that it would be worth it to try and expand the stock cold-pipe to provide a better path for the air to flow, as well as a larger volume to accommodate the increased flow seen with a CorkSport TMIC.

The development process:

We scanned the stock pipe into a solid model so we could improve flow and still provide a great OEM fit.

Once we had a CAD model, we noticed the access to one of the four TMIC mounting holes became covered so we added an access hole to be able to tighten down this bolt as well as provide a NPT fitting to be used with water/methanol injection.

We proceeded with some virtual testing and discovered that the flow was more even and fluid as it moved through the redesigned pipe when compared to the stock pipe. Once we felt good about the revised drawing, we took the CAD model and did a 3D print to check fitment and conduct real world flow testing.

The part fit great and looked great. We were very happy with how the project was turning out, so the next step was to do some flow tests to determine the exact gains that the redesigned part offered.

The outcome:

We were disappointed with the results. The redesigned cold-pipe by itself offered a 15% increase in flow over the stock cold-pipe. When combined with a CorkSport TMIC however, both pipes flowed the same. Since the intercooler’s max flow (still significantly higher than the stock TMIC) was less than either of the cold pipes by themselves, the redesigned cold-pipe and CorkSport TMIC only flowed 0.7 CFM more than the stock cold-pipe and CorkSport TMIC, a negligible amount.

Knowing this, we now had a big problem. Why would anyone want to upgrade this part for a negligible performance improvement? Sure the option to do methanol injection would be great for some but we didn’t think most people would be interested, even at our target of $125.

We hit the forums, Mazdaspeed Forums to be exact, and asked what they thought of the product and if they would still be interested in the product with the minimal gains seen. The general consensus was that although it was a great idea and seemed to have a lot of development and engineering behind it, they didn’t feel like it would be worth the cost or that we would see enough sales to warrant producing the part.

With this feedback, we decided to abandon the project and cut our losses on the development time and money we put into the product. Unfortunately this happens occasionally. We work on a project only to end up killing it before we reach production. It’s just the way development goes sometimes, but each and every time we can take it as a learning experience to further our knowledge about what projects may or may not be worth pursuing in the future.

We want you to feel confident that our products do what we say they will do and though it’s not an easy decision to scrap a product after investing thousands of dollars on development, when the alternative is to release a product that has no performance benefit when our customers are expecting one, the choice is simple, abondon ship.

Andrew-

The Future

Bye Bye Ford. Mazda has confirmed that the Mazda independently designed Cx5 chassis and engine technology will be the new platform for the next generation of the Mazda 3 and the upcoming Mazda 6 replacements.

So what does this mean for Mazda? This shows that the haters in the automotive press, which in 2009 said that Mazda doesn’t have the engineering capabilities to develop a new platform, once again have no idea what they are talking about. Take the quote from Aaron Bragman, Auto Analyst for IHS Global Insight, posted in a TruthAboutCars article in December 2009, “The reality is Mazda is too small to do it on their own…Ford may have other options. They’ve got a European organization that is very good at developing small cars.” In other words, Mazda might want to start looking around for another partner.

Fast forward to today and Mazda has launched a whole new platform that incorporates stronger, lighter, ultra-high tensile steel in its construction, brand new SKYACTIV technology that employs a range of green technologies to increase fuel efficiency, and a clearly defined goal of where they want to be in the next 10-15 years in the automotive landscape.

With news of the soon to be released Cx5, the concept car Mazda 6 replacement the Takeri being shown, and the drawings of the Mx5 popping up the future looks really good for Mazda.


(Picture Above Courtesy of Top Speed)

I am really looking forward to the news that Mazda is looking to offer a 2 door Mazda 6 in the future. It has been too long since the Mx6 left the Market back in 1997 and the only 2 door North America has seen since is the Mx5.

Takeri Mazda 6

This just goes to show that Mazda is not a company to be underestimated.

-Derrick