Improving Your Shopping Experience on CorkSport.com

A few weeks ago CorkSport did a two day Facebook Fan Promotion. We asked our fans to provide us with feedback on their shopping experience on CorkSport.com and in exchange, we would randomly select one fan to receive a CorkSport gift certificate worth up to $300.00 in value. The amount of the gift certificate began at $50.00 and increased by $1.00 for each additional respondent over the first 25 that answered the survey. We had 242 fans respond to our post and we gave one lucky Facebook fan a gift certificate to CorkSport.com worth $267.00! Our lucky winner, Jeff Hoetzler, has already purchased a CorkSport Short Ram Intake with his winnings and we hope he is enjoying the increase in power on his Mazda 6!

Not only did we have some fun and get to giveaway free stuff to our loyal fans, but CorkSport also benefitted from this promotion by being able to gather some critical data from our customers and use that feedback to improve the shopping experience at CorkSport.com. Though most of the feedback was positive and we were pleased to see that the overall quality of the online experience for our users is good, we were able to identify some areas for improvement and, as is the CorkSport way, take immediate action to improve upon our website.

We received several suggestions requesting that we maintain the presence of the navigation bar on the left side of the website for the entire website experience, no matter where in the product catalog you were. Done! Now, navigating through our site is even simpler and moving back and forth through the various categories is a breeze!

We also received some comments on navigation issues that were faced when customers entered the knowledgebase so we have improved upon that as well. Now when you click on the knowledgebase, you will be taken directly to a categorized landing page, allowing you to easily navigate to the information that is most relevant to your year and model vehicle. This will give you easier access to a database of useful information, from answers to common pre-sales questions, complete installation instructions and installation videos to customer comments and other useful articles about our products.

There were several requests for a photo gallery, which is in the works and should be coming to a CorkSport.com near you in the coming weeks along with new updates on our project cars, so keep a look out for more improvements to come and let us know if you have any more suggestions you would like to see incorporated into our website. We’re always on the look out for ways to make your shopping experience, shipping experience, customer service experience and above all, the products you purchase top of the line.

Gwynne –

Making Your Mazdaspeed3 Handle

In my last year of Mechanical Engineering at the University of Utah, I was able to participate in the Formula SAE program. The concept behind Formula SAE is that a fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Then the prototype race car is to be evaluated for its potential as a production item. When deciding what team I wanted to be on I chose suspension because I knew the real trick in making a fast car is designing a great performing suspension and tuning it to perfection.

In the formula SAE program, the suspension is unrestricted except for safety regulations. Most teams opt for four-wheel independent suspension and almost universally a double-wishbone. Active suspension is legal. Unfortunately, most of us can’t design a one-off suspension for our everyday cars, but we have the ability to upgrade and tune our suspensions to achieve handling nirvana.

The Mazdaspeed3 is a great platform to tune on for power and handling, however, it is a heavier front-wheel drive (FWD) vehicle and some measures need to be taken to minimize understeering. If you are not familiar with understeering, it is when the car doesn’t want to turn as much as you are telling it too. Many of you may have experienced this in other FWD vehicles over the years and know that this tends to be a universal problem. Actually, most production cars are designed to understeer from the factory for safety reasons, but it is especially prevalent in FWD cars. With a few tricks, you can make your car handle much better and minimize unwanted understeer.

Mazdaspeed 3 Rear Sway Bar

The first step to achieving a great performing suspension is upgrading the rear sway bar. The CorkSport Rear Sway Bar is adjustable to help you tune your car to your driving style. By installing a stiffer rear sway bar, the car will want to lose traction in the rear first instead of the front, reducing understeer. If you go stiff enough, the car will begin to oversteer in hard corners, so we recommend starting in the outer-most position with our Rear Sway Bar. If the car feels like it’s still understeering, move the end link to a stiffer setting. If you feel like the car is oversteering too easily, move the end link to a softer position.

Mazdaspeed 3 Front Sway Bar blue and black

For the next step, the CorkSport Front Sway Bar would be a good path. Anti-Sway Bars do more than just keep the car from rolling side-to-side when cornering; they help with the weight transfer of the vehicle during a turn. Normally most of the vehicle weight wants to transfer to the outside tires, but a stiffer sway bar helps weight transfer more evenly, which means the outside tires won’t lose traction as easily. The reduced roll of the vehicle can also help increase driver confidence by improving the cornering potential of the vehicle.

With stiffer sway bars, more of the suspension load is transferred into the chassis. To combat this, extra bracing is helpful to keep the chassis rigid. CorkSport produces a great 1-Piece Front Strut Tower Bar that helps transfer the loads from the struts onto the car more evenly between the strut towers.

Mazdaspeed Front Strut Tower Bar

The CorkSport Rear Chassis Brace Set also reduces rear chassis flex by 15% which can help the stiffer sway bar in the rear by putting more force on the chassis. If you don’t want the full set you can also just get the Rear Chassis Brace that ties together the rear shock towers which will still help out greatly or you can get a CorkSport Chassis Brace to replace the stock chassis brace underneath the car which will increase the stiffness of the chassis between the Mazdaspeed 3 front and rear suspensions.

Once you have gotten to this point your chassis is well braced and your sway bars have reduced the weight transfer during cornering, but there are still a couple more things you can do. CorkSport’s newly released Lowering Springs will lower your car’s center of gravity and increase the spring rate over your stock springs. This provides a stiffer ride that will increase the handling performance of your car while still being great for the street. Not only do they add to the handling of the car, but they will also improve the look by giving your car a more aggressive stance and decreasing the gap between your wheels and fenders. Be careful not to over-lower your vehicle. While it looks good, it can negatively affect the suspension geometry by throwing off the roll center of the vehicle. The CorkSport Lowering Springs decreases the ride of your vehicle to achieve a great look while maintaining the geometry of the suspension.

After springs, upgrading the dampers would be the next suspension improvement I would recommend. CorkSport sells Coilovers for the Mazdaspeed3.  These will replace your factory front struts and rear shocks and give you an adjustable rebound to help dial in your Mazda’s ride.

In this post, I have laid out a great path to making your Speed3 handle even more brilliantly than it already does, but remember, for those of you who autocross, check your rule book to see if any of these upgrades will force you to change to a faster class.

If you have any questions about these products please feel free to gives us a call or shoot us an email, we are more than happy to talk to you. Thank you for supporting CorkSport.

CorkSport

Connect with us

Stay up-to-date on the latest news and product updates from CorkSport.

* indicates required

Featured Car of the Month – Michigan Speed3

On Friday nights, you are guaranteed to find Robbie Stiff’s 2010 Mazdaspeed 3 on Woodward Ave in Royal Oak, Michigan meeting up with all kinds of other tuner cars, from Evo’s, STI’s, SRT4’s and Cobalt SS’s. This work hard, play hard, Farmington Hills, Michigan family man has always had a need for speed, but it was the three years that he spent working in Marketing for Mazda that lead him to his love for the Mazdaspeed3.

There was no question in his mind what he would be purchasing when de decided to trade-in his SVT focus. The speed3 was a natural choice for this 27 year old that grew up racing on the Waterford Hills Racing Course with his father, a life member of the Oakland County Sportsmans Club.

Though he says he is not even close to being done with the mod’s on his speed3, Robbie has already invested in a CorkSport Turbo Inlet Air Intake, CorkSport Racepipe, and CorkSport Cat-Back Exhaust.

“The sound of the 2.3 with the full exhaust is amazing!” said Robbie, “I love to hear that little K04 turbo spool up and smash whomever I am racing”

To prevent compressor surge and get a nice distinct hissing sound, Robbie has added an HKS-SSQV BOV set to BPV and installed some CorkSport Motor Mount Inserts to reduce wheel hop and torque movement under high performance conditions.

In addition to his plans to drop the car, he has also already invested in styling that includes CorkSport Mud Flaps and CorkSport Vinyl, a 3M wrap for his hoodscoop, and window tinting courtesy of DJ’s window tinting and graphics in Eastpoint MI.

What’s next for This Michigan Speed3? His future plans for the car include a Cobb Access Port, Corksport TMIC, Corksport Lowering Springs, a fuel pump, and injector’s (just to name a few).

When asked what Robbie loves about his Mazdaspeed, he said “I view my 2010 Speed3 as an extension of myself. It’s fast, a go getter, and never lets you down. With a little help from Corksport my MazdaSpeed3 is becoming a monster and this car has not even scratched the surface of mod’s. Breaking 400whp is the goal.”

Well put Robbie!

Full List of Modifications
CorkSport Turbo Inlet Air Intake
CorkSport Racepipe
CorkSport Cat-Back Exhaust
HKSssq BOV
CorkSport Motor Mount Inserts
CorkSport Mudflaps
Window Tint
CorkSport Vinyl
3M Hood Wrap

Pictures by: Chris Blunden

-Gwynne

What’s Going On! CorkSport Development Update

At CorkSport, we are always looking for ways to improve Mazda Performance through the development of new products. We have multiple projects in various stages of development at all times and as one of the lead engineers here, I am kept busy managing the design, implementation and evolution of many of the products introduced into the CorkSport lineup.

Since I started at CorkSport, I have been involved in the testing and final release of some of the new products in the CorkSport line such as the CorkSport Mazdaspeed 3 Lowering Springs and the CorkSport Stub Antenna and I am currently working several projects that we will be releasing over the next few months. Our customers often say that they want to know more about what’s in store for our new product releases and details about how the development process takes place so today I wanted to fill you in on some of the great things going on behind the scenes here at CorkSport.

One of the products I am particularly excited about is the CorkSport Oil Catch Can we are developing for the Mazdaspeed vehicle line. It aims to help filter out the junk that can end up in your intake manifold. One of the main reasons we wanted to develop this product is because the PCV system in the turbo MZR engine has a bad rap and is not known for performing well. Its purpose is to get rid of the particles and gases in the crankcase that get blown by the piston during compression. It helps filter out these particles to keep them from getting mixed in with your oil and from being dumped into the environment. The problem is that these particles get recycled through your engine and recombusted. They also get caked on your intake valves and intake track. In a normal port injected engine this isn’t as big of a deal because the fuel helps wash the deposits away and keep your valves clean. However on a direct injected engine, as found on the Mazdaspeed vehicles, the fuel is injected right into the cylinder and no longer acts as a cleaning agent for the valves so deposits begin to form. The CorkSport Catch Can will filter out the junk that would end up in your intake manifold and possibly on your valves keeping your intake clean. All that is required is that the can emptied with every oil change.

During testing we had the samples removed from the catch can analyzed. The test results shown below reveal just how much junk is entering your engine.

Another pet project I am working on is the development of a FMIC kit that will work seamlessly with the short ram intake on the Mazdaspeed3 and Mazdaspeed6. We have been running the kit on the CorkSport Mazdaspeed3 with great results and have just completed the design of the piping on the Mazdaspeed6 to begin test fitment of that vehicle.

A product that will be entering the lineup in the near future is the CorkSport Rear Sway Bar for the Mazdaspeed 6. We have a test product installed on a customer’s car and it has been performing quite well. Our customer has seen improved handling, faster cornering speeds, and more traction. With the sway bar being a slightly difficult install, I was sure to take lots of pictures during the install in order to provide our customers complete and thorough instructions to make the process a little easier. And of course if a customer runs into difficulty during the install, they can always call us for help.

Most of the products currently under development have originated from product submissions we have received from all of you. If you ever have any ideas for a new product don’t be afraid to submit it. We have a monthly development meeting to evaluate every product submission we receive, so please let us know what you have been wanting for your Mazda!

Andrew-

CorkSport Top Mount Intercooler Development Process

The idea for the CorkSport Top Mount Intercooler (TMIC) was originally developed from a thread started by azmavhockey3 on the Mazdas247 forum. This idea exchange by Mazda owners on the forum lead to an in-depth development process that included several design iterations, prototype testing, sample testing, and finally production testing. The end result was the recently released CorkSport TMIC which provides solid power gains at a great value.

The following graphic demonstrates the development and testing process for the CorkSport TMIC.

Why a 3″ Core for the TMIC 

  1. Helps Maximize dissipation.
  2. Can directly bolt on the OEM cover which is designed to mate with the hood venting shroud for optimal flow.
  3. Leaves a clean look in the engine bay and covers up many of the wire and hoses near the fuel pump.

Max Gains

(Click Here to download a pdf of the TMIC Development and Testing Infographic)

Read More About the CorkSport TMIC

Stay up-to-date on the latest news and product updates from CorkSport.

* indicates required