Product Release! CorkSport LED Underhood Lighting Kit

CorkSport is pleased to announce the addition of a new Mazda Underhood LED lighting kit to its list of enhanced lighting options for Mazda and Mazdaspeed vehicles.

This brand new accessory builds on the success of CorkSportโ€™s line of LED light kits for Mazda and Mazdaspeed vehicles by adding a lighting kit that will cast a cool white ambient light onto the engine bay when the hood is lifted and provide a brightly lit area for under the hood installs and enhance the look of your engine.

Connected directly to the battery, this low draw device includes 18 LED lights housed in a protective, durable, flexible plastic casing that will mold seamlessly to the underside of your hood with provided 3M adhesive tape. The kit comes all necessary hardware including a pin switch for easy connection to the battery and hours of uninterrupted light that automatically shuts off when the hood is closed.

โ€œThe demand for CorkSportโ€™s LED lighting solutions for Mazda and Mazdaspeed vehicles has been immense,โ€ said CorkSport founder Derrick Ambrose, โ€œNow we have an option that enhances the look of your engine and is a practical application when youโ€™re working on your car in dim lighting conditions.โ€

This user friendly accessory is priced at just $35.00 and takes only 20 minutes to install. A kit can be purchased today from CorkSport.com at https://www.corksport.com/corksport-underhood-led-light-kit.html

One Day Sale and So Much More!

The holiday shopping season is officially underway and to show our appreciation to our customers for their support and dedication throughout the year, we have rolled out NOT ONE but TWO promotions during the month of November!

We already reward our customers for shopping with CorkSport by providing 5% back in the form of rewards points to be used on any future purchase on CorkSport.com, but for the month of November, we have sweetened the pot! Purchase anything from CorkSport.com from November 5- November 30, 2011 and DOUBLE YOUR REWARDS POINTS. Thatโ€™s right, all month long โ€“ 10% back when you purchase from CorkSport.com.

Now hereโ€™s where we really blow your mind! TODAY ONLY we have an 11/11/11 sale that gets you 11% off any CorkSport brand product you purchase on corksport.com! To receive your 11% discount, simply use coupon code ELEVEN11 during your checkout to get the discount applied to your order.

11% + DOUBLE REWARDS POINTSโ€ฆthatโ€™s essentially 21% off CorkSport brand products all day long!

Some of you may be asking yourself, should I wait until CorkSport does a black Friday sale? Donโ€™t wait CorkSport fans, our 11/11/11 sale will be the only one day sale of the month so take advantage today to get the best deal of the year!

Many of you may already have a laundry list of CorkSport products that you have been waiting to purchase, but some of you might be asking yourself right about now, โ€œwhatโ€™s new at CorkSport?โ€ and I am here to tell you that we have something for everyone!

Today, we are officially rolling out our new black oxide hose clamps for the CorkSport Power Series Short Ram Intake. Now you can black out your intake and give your engine a stealth look with CorkSportโ€™s black oxide T-bolt clamps for no additional charge. You asked, we answered, what more can we say.

Drive a Mazda 2 and thinking about suspension tuning? Great, because we just released the CorkSport Mazda 2 Front Sway Bar! It has been designed and tuned to compliment the CorkSport Mazda 2 Rear Torsion Bar and if you purchase the two as a kit you get an additional 10% off. That means you get 21% off your purchase and 10% back to spend later.

Any Mazdaspeed 6 drivers reading this post? We just released the all new CorkSport Mazdaspeed 6 Rear Sway Bar.

Mazdaspeed 3 drivers, if youโ€™ve been waiting to upgrade to a FMIC, today just might be the day.

Again, we want to thank our loyal customers and the Mazda community for supporting CorkSport.

Happy Shopping!

-Gwynne

SEMA & EECMM 2011 – Mazda Events and Car Shows East to West!

The CorkSport team has been on the road this week first sponsoring and attending the 5th annual EECMM (Epic East Coast Mazda Meet) held in Robbinsville, NC (think Tail of the Dragon) and then onto Las Vegas for the SEMA (specialty Equipment Market Association) show where more than 100,000 attendees and 2000 exhibitors met for four days at the largest annual automotive gathering and car show.

Appropriately named, EECMM was truly an epic event. Mazda enthusiasts from all over the east met up in Robbinsville, NC for five full days of cruising stretches of the famous Hwy 129, deals gap, a car show with awards and plenty of raffle prizes and evenings of BBQโ€™s and parties at the smoky mountain mansion with no shortage of good times had by all.

If you are not already familiar, the Tail of the Dragon is an 11 mile stretch with 318 curves and is Americaโ€™s number one sports car road. The nearby Cherohala Skyway is another 60 miles of scenic mountain highway for the driving enthusiast to enjoy a more leisurely ride with it’s long, sweeping corners and scenic views.

CorkSport spent Saturday with the Epic crew. The car show featured about 60 cars and CorkSport was on hand with giveaways for the all of the attendees. Following the show the group went out for a ride on the Tail of the Dragon run while CorkSport prepared back at the mansion for a focus group. We then sat down with a group of customers and got the unique opportunity to gain feedback on what we are doing that works and what we can do to improve our products and services for the Mazda community. We stayed for some of the eveningโ€™s festivities, but had to run so we could catch an early flight out and onto Las Vegas the following morning.

What a great group of people and awesome event! If you havenโ€™t made it to EECMM yet, you need to go! Keep posted on 2012โ€™s event and stay connected on the EECMM facebook page.

Back to the other side of the country, SEMA kicked off on Monday.

Mazda had the MX-5 Spyder on display at this yearโ€™s show. This Lighterweight version of the Miata ditches the heavier retractable roof and in its place had a single-panel bikini soft top made by Haartz. Weight savings came in other forms as well with a light weight lithium ion racing battery and light weight Advan RS wheels. It got a the 2.0 liter 4-cylinder turbo enabled biofuel engine which promotes the greener direction Mazda is moving in.

As promised, the concept Mazda 2 turbo was also on display at the show with a Speed3 263-horsepwer turbocharged, direct-injected MZR 2.3 Liter engine under the hood.

The body gets a track-ready look, thanks to a body kit, some ground effects and the Sonic White tri-coat paint job with a black and green accents. Also included on the concept car were HR coilovers, CorkSport Mazda 2 Sway Bars, CorkSport front tower brace, CorkSport rear chassis brace, CorkSport rear torsion bar, a modified CorkSport SRI from a Mazdaspeed 3 and Yokohama Neova 215/40/17 tires with OZ racing wheels.

If you canโ€™t wait for the Mazdaspeed2 to go into full production, the concept car built by Autobarn for the one lap of America race is available for purchase for an astounding ticket price of $94,999.

The booth also had a slightly less modded Mazda2 tuned by 3dCarbon, a MX-5 Super 20 custom and a classic Cosmo on display.

Flat-finished paint was all the rage at this year’s show and was embraced by hotrods and custom cars alike. The level of flatness/gloss ranged in scale from matte to reduced sheen and was available in every color from pearl white to bright orange.

There was a lot to be seen at this show. It could not possibly all be covered in this post, but an honorable mention extends to the new Lamborghini LP700-4 Aventador in the Pirelli booth. It has a v12 engine and can achieve 700 HP and top speeds of 270 mph. It was hard to resist falling in love with it!

The show continues today with Derrick still in attendance who I am sure will follow this post with some thoughts of his own from the show.

Itโ€™s been a long week, but it is always great to get out and and get to know our customers better, put faces to names, and find out whatโ€™s going on in the community.

Gwynne –

Mazda TAKERI – The Next Mazda6?

The Mazda TAKERI next generation midsize sedan concept car will debut at the 42nd Annual Tokyo Motor Show on December 3-11, 2011.

The latest concept to emerge from Mazdaโ€™s new โ€˜Kodo โ€“ Soul of Motionโ€™ design hints at the next generation Mazda 6 and is intended to bring a new level of strength and allure to the sedan styling.

The Mazda TAKERI wears the so-called Signature Wing grille that bisects with narrower, oval headlights, giving the vehicle a more aggressive look and the hothouse sloped rear glass emanates a sporty feeling.

The sport inspired design continues inside of the sedan with four bucket seats, a sleek dashboard design, three-spoke steering, a joystick shifter, and flashy gauges.

This concept car includes Mazdaโ€™s new Skyactiv technology along with I-stop technology, which saves fuel by shutting down a vehicles engine automatically when the car is stationary and restarting it when the driver resumes driving.

It will be equipped with regenerative breaking which is a variable voltage regulation for the alternator. The system converts kinetic energy absorbed by the brakes during deceleration into electricity, and stores it in capacitors that then send the power to the vehicle’s electric equipment. According to Mazda, this reduces engine load and results in excellent fuel economy.

Mazda expects to offer gasoline and diesel versions of the revamped Mazda6 when it goes on sale in the United States sometime in 2013 and the company is aiming to score big in the next-generation car with both mileage and styling.

With the expected fuel savings and sleek new design of the Mazda 6, Iโ€™ll be the first to say that I think Mazda has a hit on their hands with the new 6. I know I could see myself in one those!

Gwynne-

CorkSport Customer Collaboration – Camber Plate Development Process

Our customers are our lifeblood. We live by this understanding each and every day and appreciate that you put your trust in CorkSport products and choose CorkSport brand parts for your Mazda performance needs. Proof? Many of you may get a sense of this from the quality of our customer interactions. Hopefully, you find our staff easy to reach, courteous, helpful, and knowledgeable.

From our transparent shipping costs and our dedicated staff and customer service, to our rewards program for our loyal customers, and customer collaboration efforts, we want to demonstrate how grateful we are for your business each and every day.

Iโ€™d like to take this post as an opportunity to expand on the customer collaboration concept. Weโ€™ve mentioned this before, but itโ€™s worth revisiting with a fresh example.

Weโ€™ve conducted numerous focus groups with our customers. In those groups weโ€™ve discussed how our customers want to be involved in the product development process. Overwhelmingly weโ€™ve been told you want to see the development process. You want to see whatโ€™s in the pipeline and have a chance to give feedback on the design. Our best most recent example of our efforts to expand our customerโ€™s role in the product development process is our soon to be released camber plates for Mazdaspeed3.

Our knowledgebase is a repository for all sorts of information. For the camber plate development process, weโ€™ve posted several articles in our knowledgebase. Brief summaries are presented below. The interested reader can view each article for more details.

Article 1:
The idea for camber plates came from two customers, Eric & Todd, who turned in product ideas. Our staff reviewed the merits of their suggestion and decided to pursue it.

Article 2:
Our initial design concept was posted for feedback.

Article 3:
Prototype parts were made from the drawings. Ordinarily weโ€™d make one set for testing. This time, we made several extra sets so that if Todd and Eric wanted to get involved in Beta testing, we were positioned to take advantage of the opportunity. After installation and testing in house, Todd took us up on the offer to test a set of the camber plates.

Both Todd and Eric gave us great feedback and even hit the forums and started a discussion. We learned that many people were apprehensive to cut their strut tower to allow for camber adjustment. From our experience we are comfortable cutting sheet metal on a brand new car, understandably many people are not! We returned to the drawing board with the intention to eliminate that requirement. Success!

Article 4:
The biggest problem we had to resolve at this point was spring interference when using the Mazda Genuine struts. This limits negative camber to around -1.5 degrees. We solved this problem by revising our recently released lowering springs to have a tighter wound coils up front.

In summary, we made these changes to the original design as a result of our collaboration efforts with our customers:
โ€ข Recessed design to remove the requirement to enlarge the hole in the strut tower.
โ€ข Larger strut bolts to reduce camber variation from removal and reinstallation.
โ€ข Longer strut bolts to allow for strut brace installations.
โ€ข Custom lowering springs to allow for more than -1.5 degree which is limited by the factory chassis using struts.

We expect to release the camber plates and revised lowering springs in early 2012.

Thank you to everyone for their feedback. Special thanks to Todd and Eric for their participation in the development process.

Rich-