It has become evident to us that a number of our customers want more ability to configure the color schemes and finish options on their intakes to match the look of their car or their personality.
Because of this, we have investigated the feasibility of making all of our intakes fully color and finish configurable and are planning a staged product roll out to facilitate this. A product rollout complete with actual hard dates that you can rely on.
Stage I: Black Silicone & Filter and Full Configurability.
December 14, 2009
So starting…well…now, we have begun this transition with the rollout of black silicone couplers and charcoal colored dry flow air filters on our Mazda3, Mazdaspeed3, Mazdaspeed6 and CX-7 intakes. This brings us to three silicone colors (red, blue, black) for the Turbocharged MZR 2.3 DISI engines and two silicone colors (blue, black) on the MZR 2.0 and 2.5 Naturally Aspirated engines for the 2010+ model year.
Another option included in the first stage release of our fully configurable intake system is full configurability of your intake on our website. If you want black silicone, black MAF Housing and blue filter, you can choose that. If you want a red filter and a blue silicone, go right ahead. We’ll build it on the fly. We have gone through a number of lean manufacturing steps that will allow us to be agile and build our kit contents on the fly and retain our same day shipping capability for all stocked color capabilities.
Stage II: Color Anodized MAF Housings.
February 10, 2010
In this stage we will be offering three additional MAF Housing colors (most likely Blue, Red, Gold) and two powdercoat colors of turbo inlet pipe, which will be determined by your requests and polls on a number of popular Mazda enthusiast forums. Due to smaller batch quantities on the anodizing and additional process steps, we’ll be offering these colors at a small premium.
Again, we will still allow you full configurability to an extremely granular level -if you want a Blue Filter, Gold MAF, Black Silicone and Black Powdercoated Turbo Inlet Pipe, we’ll do it. Seriously, if you want a Red Filter, Gold MAF, Blue Silicone and Black Turbo Inlet Pipe, we’ll do that too. And just like we have provided now, photos of these combinations will pop up as you configure them on our website.
Stage III: Full Custom Anodizing / Powder Coating and more.
March 15, 2010
First off we’ll be offering powdercoated turbo inlet pipes starting with a gloss black and working into a number of other color coating options.
Additionally, this stage will allow you to fully customize anodize your MAF Housing in as many colors as we have access to. If you want a full blacked out intake with an emerald green, dark purple or titanium bronze anodized MAF Housing, we’ll get it for you (again at a reasonable premium depending on interest and volume). We’ll do our best to do small runs and keep what we can on the shelves based on polls and interest. Have a specific powdercoating color? We can make it happen. We may also start anodizing inlet pipes (we’ll be switching 4043 to 5356 TIG filler rod for perfect anodizing results if we go that route).
Here’s an example of some of the anodizing colors we’ll have available:
We will also be evaluating silicone colors at this point -because we know some of you are dying for that Kawasaki Green Silicone with Purple MAF Housing to go along with your Bosozoku exhaust, zero offset wheels and stretched tires. Or maybe you just want a clean, all white intake to go along with your CWP Speed3. Honestly, we’ll have to hear from you on which direction to go, but I’m guessing white will be in demand.
There’s more…but if we told you, we’d have to kill you. We’re still aiming to keep this under wraps to some extent as we’ve got some really unique options on the table that we’re still getting samples of. As soon as our samples are in, we’ll be polling for interest and standard style options.
We’re doing as much as we can to provide the exact products you want, configured to your style and taste. To do so, we’re having to stretch our manufacturing agility and call on all of our resources through local machine shops and manufacturers to keep small batch parts on the shelves in a wide variety of options.
Again, tell us what YOU want to see on your car. Have a wild combination that you absolutely MUST HAVE for your car and willing to wait for it? We’ll be putting together a handful of case studies showing some of the more creative combinations for the roll out of the future options on these products.