Category: Research and Development

We are constantly in development of new products for the Mazda 3, Mazdaspeed 3, Mazda 6 and more here at CorkSport. This is the best way to find out what we are up to.

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Quality Improvement through Product Redesign

CorkSport is dedicated to providing top quality, reliable products to our valued customers. To ensure that our products can keep meeting the demands of the market and adopting forward-looking design techniques, CorkSport may periodically announce product changes or cease product on obsolete models.

One such example of this is the CorkSport Mazdaspeed 3 Front Sway Bar that was released in March of this year. The bar had gone through several design iterations and had been tested on the CorkSport 2010 Mazdaspeed 3 to ensure fit, form, and function during the development phase, however once the product was released, one of our customers identified an issue, and with his help, we took steps to update the design.

Long time CorkSport customer and autocross enthusiast Steve Kritzberg was one of the first to purchase the sway bar. Upon initial installation of the bar, Steve immediately noticed the difference in handling over OEM bar, “The bar was a big improvement over the OEM bar in handling,” Steve recalled, “It kept the car flatter in the turns, as well as quicker turn in.” Unfortunately the stress that Kritzberg’s sway bar was under during autocrossing and his daily commute to and from work on the pothole and crevasse strewn roads of NYC, caused the bar to fail.

Steve immediately got in touch with CorkSport, “I got on the phone with Derrick and dropped him an email with photos.” CorkSport’s customer service manager, Kelly, then kicked into action and sent a stock bar to Steve to put in while engineering worked with him to identify the issue.

“The original design was pretty unorthodox,” said Steve, “The welds and finishes were nice, but during the CorkSport redesign process, I recommended they go with a more conventional design.”

As part of CorkSport’s design procedures, any major change that may impact form, dimension, quality, function, endurance or reliability, will be directly communicated to customers affected, so while CorkSport worked with Steve to improve the design of the bar, our customer service department reached out to each of the other purchasers to make them aware of the potential problem and CorkSport put out a public statement regarding the product issue.

“As soon as the problem was identified, CorkSport posted on the Mazdaspeed Forums and put the issue on the table,” Steve stated, “That is just good business!”

The redesign took approximately six weeks to complete. “I was contacted by Kelly and Derrick several times during the process to ensure the problem was being taken care of to my satisfaction,” said Steve, “The service was awesome. Not only did CorkSport send out a thank you gift in consideration for helping them with the redesign process, but also contacted me once the new design was completed to ask if I would be willing to test the bar.”

When asked how the new product is performing for Steve, he had this to say, “I really like it! I especially like the combo of the bar and the CorkSport Lowering Spring Set. The new bar is definitely stiffer than the first bar and the car feels more balanced.”

When asked if Steve had it to over again, would he still purchase from CorkSport, he responded with a resounding, YES. “Without a doubt! Great product and great service!”

Every product that is developed by CorkSport is handled with personal accountability and though we develop, design, and test our products thoroughly prior to release, from time-to-time, it is our dedicated customers that help us to refine and perfect our products to the uncompromising standards people have come to expect in CorkSport products.

A special thanks to Steven Kritzberg for working with us to develop a top performing Mazdaspeed 3 Front Sway Bar and for taking time out of his busy schedule to co-author this post!

Gwynne-

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Product Sneak Peek – CorkSport Fall Line-Up

I attended my first research and development meeting at CorkSport a couple weeks ago and spent the morning and well into the afternoon reviewing product submissions and discussing the viability and potential demand for each of the ideas that were submitted to us.

We reviewed over forty-five product submissions and ranked them on feasibility, development time, demand, and the value it would provide to our customers. Coming out of that meeting, I think customers will be pleased with some of the fantastic products coming to market over the next six months and though we are keeping our cards close to our chest on some of the exciting products we have in store for all you Mazda performance enthusiasts, I will divulge some the new products you can expect to see released in the coming weeks.

Lug Nuts – As early as next week, you can expect to see new CorkSport Extended Lightweight Lug Nuts added to our list of performance accessories. Thanks to the feedback from our Facebook Fans, we will be offering them in black as the overwhelming color of choice. More to come on this product soon!

Shifter Bushings – Coming up before months end will be the CorkSport Shifter Bushings. Removing unwanted play in your car’s shifter mechanism, our bushing kit will greatly improve the feel of shifting in your vehicle.

Gen 1 Mazdaspeed 3 FMIC kit for SRI – Expanding on the success of our recent Gen 2 Mazdaspeed 3 release of a FMIC kit for SRI, CorkSport will be releasing a version for Gen 1 Mazdaspeed 3 drivers by the end of the month! Like our Gen 2 version, the FMIC kit for SRI will provide solid power gains without the lag commonly seen in larger FMIC kit’s that require removal of the crash bar.

Mazdaspeed 6 Rear Sway Bar – Currently on a fall release schedule, the CorkSport Mazdaspeed 6 Rear Sway Bar will greatly improve handling by tightening up the rear suspension. The Rear Sway bar can be purchased stand alone or can be used to compliment the CorkSport Mazdaspeed 6 Front Strut Bar.

CorkSport LED Under Hood Lights – Also on the fall release schedule is a kit that will illuminate your entire engine compartment. The CorkSport LED Under Hood Lights are a low power draw kit that will attach to your battery, includes an automatic on/off switch and will cast a cool blue/white luminescence on your engine bay.

These represent just some of the products you can expect to see in CorkSport’s fall line-up. More will be introduced as the development and testing process winds-up.

Interested in submitting a product idea? Fill out a product idea form for consideration at our next development meeting, https://www.corksport.com/product-ideas.html

Gwynne-

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Customer Collaboration Designs Excellence

We say it a lot here at CorkSport, but it’s true, we really enjoy getting our customers involved with the development process and as an engineer at CorkSport, I get to interact with customers on new product ideas and collaborate on their development regularly.

Many of our new product ideas actually come from customer submissions which have been collected and reviewed during our development meetings. Once we have established whether the idea submission has merits and we feel it is a project worth pursuing, it gets added to our project plan and we begin the process of product development.

It’s important for us to keep our customers close to the development process to make sure we don’t lose sight of the original intention of the product or miss an important feature during development that was desired, so once an idea is approved, we reach out to the customers that submitted the idea and determine their interest level in helping CorkSport test the product and discuss getting involved in the development process by providing additional ideas or expressing concerns about the design.

We stay connected with the customer advocate and make sure things are progressing how they feel is best for the product. Once we have a prototype we will find customers who want to help with the testing and validation process to determine if anything needs to be adjusted prior to proceeding to production.

We also make sure to share our new products with the Mazda community through forum interaction. This gives us exposure to a larger audience of customers who may be interested in the product, and because forums can sometimes be brutally honest it really helps us see what may be lacking or needing change.

A good example of this would be our newly redesigned mud flaps for the Mazdaspeed6. We had originally released these using the same mud flaps that we developed for the Mazdaspeed3 but some customers felt they were too hard to install. We then went back and completely redesigned the front mud flaps specifically for the Mazdaspeed6.

I posted pictures of our prototypes on the Mazdaspeed Forum and Mazda6 Club to see if anything needed to be changed before we got ready to release them. During the discussion thread, some comments were made on the length of the front mud flaps and fitment issues that may occur depending in your ride height, so we incorporated a template into the installation instructions that allows customers to trim the mud flaps to their desired length.

Customer collaboration does not end once the part is released either. We like to follow up with customers who purchased our new product releases and get their feedback and have an active knowledgebase that customers can go to for questions and can contribute to with comments and feedback.

It is important for us to make sure that customers are happy with the product and that the installation instructions are clear, concise and easy to follow. If a step is identified that requires additional clarification or could use additional product pictures, we incorporate that feedback into the new version of the instruction sets that go out. This collaboration helps us improve our products and makes us aware of things that may need to be addressed on other projects.

We welcome questions and comments from our customers at any time. If are installing a CorkSport product and have any questions we encourage you to contact us so we can help and if you ever have any suggestions on ways we can improve any of our products please let us know. It is important to us to remain close to the Mazda enthusiasts that have made our company the success it is today.

Andrew-