One Day Sale and So Much More!

The holiday shopping season is officially underway and to show our appreciation to our customers for their support and dedication throughout the year, we have rolled out NOT ONE but TWO promotions during the month of November!

We already reward our customers for shopping with CorkSport by providing 5% back in the form of rewards points to be used on any future purchase on CorkSport.com, but for the month of November, we have sweetened the pot! Purchase anything from CorkSport.com from November 5- November 30, 2011 and DOUBLE YOUR REWARDS POINTS. That’s right, all month long – 10% back when you purchase from CorkSport.com.

Now here’s where we really blow your mind! TODAY ONLY we have an 11/11/11 sale that gets you 11% off any CorkSport brand product you purchase on corksport.com! To receive your 11% discount, simply use coupon code ELEVEN11 during your checkout to get the discount applied to your order.

11% + DOUBLE REWARDS POINTS…that’s essentially 21% off CorkSport brand products all day long!

Some of you may be asking yourself, should I wait until CorkSport does a black Friday sale? Don’t wait CorkSport fans, our 11/11/11 sale will be the only one day sale of the month so take advantage today to get the best deal of the year!

Many of you may already have a laundry list of CorkSport products that you have been waiting to purchase, but some of you might be asking yourself right about now, “what’s new at CorkSport?” and I am here to tell you that we have something for everyone!

Today, we are officially rolling out our new black oxide hose clamps for the CorkSport Power Series Short Ram Intake. Now you can black out your intake and give your engine a stealth look with CorkSport’s black oxide T-bolt clamps for no additional charge. You asked, we answered, what more can we say.

Drive a Mazda 2 and thinking about suspension tuning? Great, because we just released the CorkSport Mazda 2 Front Sway Bar! It has been designed and tuned to compliment the CorkSport Mazda 2 Rear Torsion Bar and if you purchase the two as a kit you get an additional 10% off. That means you get 21% off your purchase and 10% back to spend later.

Any Mazdaspeed 6 drivers reading this post? We just released the all new CorkSport Mazdaspeed 6 Rear Sway Bar.

Mazdaspeed 3 drivers, if you’ve been waiting to upgrade to a FMIC, today just might be the day.

Again, we want to thank our loyal customers and the Mazda community for supporting CorkSport.

Happy Shopping!

-Gwynne

SEMA & EECMM 2011 – Mazda Events and Car Shows East to West!

The CorkSport team has been on the road this week first sponsoring and attending the 5th annual EECMM (Epic East Coast Mazda Meet) held in Robbinsville, NC (think Tail of the Dragon) and then onto Las Vegas for the SEMA (specialty Equipment Market Association) show where more than 100,000 attendees and 2000 exhibitors met for four days at the largest annual automotive gathering and car show.

Appropriately named, EECMM was truly an epic event. Mazda enthusiasts from all over the east met up in Robbinsville, NC for five full days of cruising stretches of the famous Hwy 129, deals gap, a car show with awards and plenty of raffle prizes and evenings of BBQ’s and parties at the smoky mountain mansion with no shortage of good times had by all.

If you are not already familiar, the Tail of the Dragon is an 11 mile stretch with 318 curves and is America’s number one sports car road. The nearby Cherohala Skyway is another 60 miles of scenic mountain highway for the driving enthusiast to enjoy a more leisurely ride with it’s long, sweeping corners and scenic views.

CorkSport spent Saturday with the Epic crew. The car show featured about 60 cars and CorkSport was on hand with giveaways for the all of the attendees. Following the show the group went out for a ride on the Tail of the Dragon run while CorkSport prepared back at the mansion for a focus group. We then sat down with a group of customers and got the unique opportunity to gain feedback on what we are doing that works and what we can do to improve our products and services for the Mazda community. We stayed for some of the evening’s festivities, but had to run so we could catch an early flight out and onto Las Vegas the following morning.

What a great group of people and awesome event! If you haven’t made it to EECMM yet, you need to go! Keep posted on 2012’s event and stay connected on the EECMM facebook page.

Back to the other side of the country, SEMA kicked off on Monday.

Mazda had the MX-5 Spyder on display at this year’s show. This Lighterweight version of the Miata ditches the heavier retractable roof and in its place had a single-panel bikini soft top made by Haartz. Weight savings came in other forms as well with a light weight lithium ion racing battery and light weight Advan RS wheels. It got a the 2.0 liter 4-cylinder turbo enabled biofuel engine which promotes the greener direction Mazda is moving in.

As promised, the concept Mazda 2 turbo was also on display at the show with a Speed3 263-horsepwer turbocharged, direct-injected MZR 2.3 Liter engine under the hood.

The body gets a track-ready look, thanks to a body kit, some ground effects and the Sonic White tri-coat paint job with a black and green accents. Also included on the concept car were HR coilovers, CorkSport Mazda 2 Sway Bars, CorkSport front tower brace, CorkSport rear chassis brace, CorkSport rear torsion bar, a modified CorkSport SRI from a Mazdaspeed 3 and Yokohama Neova 215/40/17 tires with OZ racing wheels.

If you can’t wait for the Mazdaspeed2 to go into full production, the concept car built by Autobarn for the one lap of America race is available for purchase for an astounding ticket price of $94,999.

The booth also had a slightly less modded Mazda2 tuned by 3dCarbon, a MX-5 Super 20 custom and a classic Cosmo on display.

Flat-finished paint was all the rage at this year’s show and was embraced by hotrods and custom cars alike. The level of flatness/gloss ranged in scale from matte to reduced sheen and was available in every color from pearl white to bright orange.

There was a lot to be seen at this show. It could not possibly all be covered in this post, but an honorable mention extends to the new Lamborghini LP700-4 Aventador in the Pirelli booth. It has a v12 engine and can achieve 700 HP and top speeds of 270 mph. It was hard to resist falling in love with it!

The show continues today with Derrick still in attendance who I am sure will follow this post with some thoughts of his own from the show.

It’s been a long week, but it is always great to get out and and get to know our customers better, put faces to names, and find out what’s going on in the community.

Gwynne –

CorkSport Customer Collaboration – Camber Plate Development Process

Our customers are our lifeblood. We live by this understanding each and every day and appreciate that you put your trust in CorkSport products and choose CorkSport brand parts for your Mazda performance needs. Proof? Many of you may get a sense of this from the quality of our customer interactions. Hopefully, you find our staff easy to reach, courteous, helpful, and knowledgeable.

From our transparent shipping costs and our dedicated staff and customer service, to our rewards program for our loyal customers, and customer collaboration efforts, we want to demonstrate how grateful we are for your business each and every day.

I’d like to take this post as an opportunity to expand on the customer collaboration concept. We’ve mentioned this before, but it’s worth revisiting with a fresh example.

We’ve conducted numerous focus groups with our customers. In those groups we’ve discussed how our customers want to be involved in the product development process. Overwhelmingly we’ve been told you want to see the development process. You want to see what’s in the pipeline and have a chance to give feedback on the design. Our best most recent example of our efforts to expand our customer’s role in the product development process is our soon to be released camber plates for Mazdaspeed3.

Our knowledgebase is a repository for all sorts of information. For the camber plate development process, we’ve posted several articles in our knowledgebase. Brief summaries are presented below. The interested reader can view each article for more details.

Article 1:
The idea for camber plates came from two customers, Eric & Todd, who turned in product ideas. Our staff reviewed the merits of their suggestion and decided to pursue it.

Article 2:
Our initial design concept was posted for feedback.

Article 3:
Prototype parts were made from the drawings. Ordinarily we’d make one set for testing. This time, we made several extra sets so that if Todd and Eric wanted to get involved in Beta testing, we were positioned to take advantage of the opportunity. After installation and testing in house, Todd took us up on the offer to test a set of the camber plates.

Both Todd and Eric gave us great feedback and even hit the forums and started a discussion. We learned that many people were apprehensive to cut their strut tower to allow for camber adjustment. From our experience we are comfortable cutting sheet metal on a brand new car, understandably many people are not! We returned to the drawing board with the intention to eliminate that requirement. Success!

Article 4:
The biggest problem we had to resolve at this point was spring interference when using the Mazda Genuine struts. This limits negative camber to around -1.5 degrees. We solved this problem by revising our recently released lowering springs to have a tighter wound coils up front.

In summary, we made these changes to the original design as a result of our collaboration efforts with our customers:
• Recessed design to remove the requirement to enlarge the hole in the strut tower.
• Larger strut bolts to reduce camber variation from removal and reinstallation.
• Longer strut bolts to allow for strut brace installations.
• Custom lowering springs to allow for more than -1.5 degree which is limited by the factory chassis using struts.

We expect to release the camber plates and revised lowering springs in early 2012.

Thank you to everyone for their feedback. Special thanks to Todd and Eric for their participation in the development process.

Rich-

CorkSport Product Release! CorkSport 2007-2009 Mazdaspeed 3 Front Mount Intercooler for SRI

CorkSport is happy to announce another addition to our Front Mount Intercooler line with the release of the Front Mount Intercooler Kit for Short Ram Intake designed for the 2007-2009 Mazdaspeed 3.

Featuring a 24x6x3.5″ intercooler core, the CorkSport front mounted kit has been developed for optimal placement in the path of the inflow ambient air, allowing for maximized heat dissipation and reduced heat soak, a common problem associated with the stock top-mounted intercooler location.

The mandrel bent and TIG welded aluminum intercooler piping keep the kit light and are attached with stainless steel T-bolt clamps to ensure an airtight seal. Custom reinforced silicone connectors made from multi-layer nylon braid provide strength and a smooth internal transition for less turbulent airflow.

Extensive testing on the Front Mount Intercooler saw 1-2 psi increase in boost over the stock intercooler and an average pressure drop of 1.5-2psi across the core resulting in 85% efficiency for greatly reduced core temperatures.

“The CorkSport Front Mount Intercooler with Short Ram Intake is no exception to the quality standards and attention to detail I have come to expect from CorkSport products,” said CorkSport customer, Kyle Reid, “The immediate boost in power speaks for itself. The free-flowing intake system increased both torque and horsepower right where I needed it and the intercooler is positioned in the perfect location to allow for greater airflow and cooler boost temps which in turn gives me colder charged air. I could not be happier with the kit.”

The kit has been designed to integrate seamlessly with our popular CorkSport Power Series Short Ram Intake and can be purchased as a standalone kit to compliment your current short ram intake or can be purchased with the CorkSport Power Series Short Ram Intake for additional savings and power gains.

For more information or to purchase, https://www.corksport.com/corksport-2007-2009-mazdaspeed-3-fmic-kit-for-short-ram-intake.html

Product Sneak Peek – CorkSport Fall Line-Up

I attended my first research and development meeting at CorkSport a couple weeks ago and spent the morning and well into the afternoon reviewing product submissions and discussing the viability and potential demand for each of the ideas that were submitted to us.

We reviewed over forty-five product submissions and ranked them on feasibility, development time, demand, and the value it would provide to our customers. Coming out of that meeting, I think customers will be pleased with some of the fantastic products coming to market over the next six months and though we are keeping our cards close to our chest on some of the exciting products we have in store for all you Mazda performance enthusiasts, I will divulge some the new products you can expect to see released in the coming weeks.

Lug Nuts – As early as next week, you can expect to see new CorkSport Extended Lightweight Lug Nuts added to our list of performance accessories. Thanks to the feedback from our Facebook Fans, we will be offering them in black as the overwhelming color of choice. More to come on this product soon!

Shifter Bushings – Coming up before months end will be the CorkSport Shifter Bushings. Removing unwanted play in your car’s shifter mechanism, our bushing kit will greatly improve the feel of shifting in your vehicle.

Gen 1 Mazdaspeed 3 FMIC kit for SRI – Expanding on the success of our recent Gen 2 Mazdaspeed 3 release of a FMIC kit for SRI, CorkSport will be releasing a version for Gen 1 Mazdaspeed 3 drivers by the end of the month! Like our Gen 2 version, the FMIC kit for SRI will provide solid power gains without the lag commonly seen in larger FMIC kit’s that require removal of the crash bar.

Mazdaspeed 6 Rear Sway Bar – Currently on a fall release schedule, the CorkSport Mazdaspeed 6 Rear Sway Bar will greatly improve handling by tightening up the rear suspension. The Rear Sway bar can be purchased stand alone or can be used to compliment the CorkSport Mazdaspeed 6 Front Strut Bar.

CorkSport LED Under Hood Lights – Also on the fall release schedule is a kit that will illuminate your entire engine compartment. The CorkSport LED Under Hood Lights are a low power draw kit that will attach to your battery, includes an automatic on/off switch and will cast a cool blue/white luminescence on your engine bay.

These represent just some of the products you can expect to see in CorkSport’s fall line-up. More will be introduced as the development and testing process winds-up.

Interested in submitting a product idea? Fill out a product idea form for consideration at our next development meeting, https://www.corksport.com/product-ideas.html

Gwynne-